The Indian Institute of Management, Lucknow is located 22 km from railway station and 35 km form airport. But these numeric figures are least important for day to day life inside the campus, all because of Sonu Singh.
Sonu Singh, the plum sardar, has a stationary shop inside the campus. It’s located in the ‘Market Complex’ inside the campus. The term ‘Complex’ is a management lingo and should not be confused with its literal meaning. The set of 5 shops inside the campus is in no way complex or confusing. Sonu Singh is the nerve center of the complex. With a huge 100L cooler in front Sonu Singh rules the place. He is the instant solution for all day to day stationeries. Right from registers to sports gears he has everything. His stock reaches beyond the obvious items to beauty products like moisturizers, sun screen lotion, body shampoo and face wash. The sports freaks can get badminton racquets, swimming glasses, shuttles, tennis balls and even spikes. Niche items like broom and lan-cables are also available. In short one cannot go back empty handed from Sonu Singh.
After spending a couple of weeks in the campus, I realized that PGP Office can consider of including ‘Sonu Singh Enterprise’ as a case study in the curriculum. His sense of business, his acumen, his customer relationship, his inventory maintenance makes it a perfect case study material. His crowd pulling strategy of implanting a huge cooler, his ‘smile and deliver’ mechanism are some marketing moves and his on-demand order delivery system are some of the few points can be pondered.
But its whether he is added to the curriculum or not, his varied stock of goods definitely makes him the GOOGLE of our campus.
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